Privacy and measurement

When analytics is enabled, PostHog EU receives pseudonymous page, device, coarse geographic, interaction, performance, and sanitized error data. On article pages this can include the article identifier and language, content-relative progress milestones, visible and focused reading-time ranges, loss-of-focus, background, page-exit or browser-history departure signals, and a finite onward-destination category with the depth and time range at selection. Article text, raw destination URLs, names, contact details, messages, event dates, enquiry references, and raw ad click identifiers are excluded. Mobile phone and WhatsApp selections are intent signals only; the site does not know from those selections whether a call connected or a message was sent. Scrolling is treated as a diagnostic signal, not proof that someone read or was persuaded. PostHog retention is one year. Google Analytics receives page visits, sanitized page paths, device and approximate geographic data under a pseudonymous browser identifier. URL queries, fragments and referrer values are excluded; automatic form and outbound-link measurement, Google signals and advertising personalization are disabled. Google Analytics user and event data retention follows the property settings.

When a registered experiment is active and analytics is allowed, the site may retain a treatment assignment for up to 90 days and send only the registered experiment, treatment, and placement labels to PostHog. Forced preview links are marked for exclusion from results. Withdrawing analytics clears the stored assignment.

Session recording by PostHog and Microsoft Clarity starts enabled for a fresh visit and can be disabled separately in Measurement settings. PostHog recordings are retained for 30 days. Clarity normally retains recordings for 30 days; favorites and sampled recordings can remain for up to 9 months. Inputs, enquiry forms and sensitive areas are masked or blocked. Clarity masks all page text and does not run in the magic utilities workbench. URL query and fragment values are removed before upload. Console logs, network headers, and request or response bodies are not recorded. These providers may process data outside your country under their privacy terms.

When analytics is enabled, the site keeps controlled first-touch, current-session, and last non-direct-touch labels for up to 90 days. The site includes the Google tag with consent-mode defaults set to denied. When campaign measurement is enabled, raw campaign and click fields stay in the current tab and may accompany a deliberate enquiry to the operational lead destinations; the tag is updated and Google Tag Manager supports Google Ads conversion measurement only for allowlisted phone clicks, WhatsApp clicks, and accepted form deliveries. For an accepted form, the Google tag sends the normalized email address and phone number to Google Ads for the enabled Enhanced Conversions match. Those fields are not sent to Meta or general analytics. The site sends no names, event dates, enquiry references, message or other form contents to these advertising integrations; Meta may also process standard browser, device, and page-visit data under its own privacy terms. PostHog never receives raw campaign or click fields. Approved creator and partner links are reporting tags, not a commission or payout system.

When you select Check this date, the five required contact and event fields are validated and saved as a provisional Supabase enquiry. This browser keeps those fields and an opaque update handle in local storage for up to 24 hours so a refresh or return can continue the same enquiry. Enrichment starts after step one; completing step two updates that exact Supabase record and sends the completed enquiry to Dotallio. If step two is still incomplete after five minutes, the operational follow-up sends an internal Telegram reminder. These operational records are separate from browser analytics. When analytics is allowed, a pseudonymous encrypted reference can connect delivery and later business outcomes without sending the enquiry contents to PostHog.

Search Console provides aggregate search queries, impressions, rankings, and click-through reporting. Its site verification does not add a browser analytics tag or optional storage.