Event guides
When the expert has no answer
At a company event, the interesting surprise can be who is surprised. Picture the colleague everyone turns to for an explanation suddenly looking at someone else.
2 min read
Choose the moment your guests should carry out of the event
Practical notes for technology exhibitors, corporate organizers, and private hosts: define the next move, create shared attention, and protect the people taking part.
Notes by Yonatan Lavy on turning a real room, a clear invitation, and a well-placed reveal into an event moment people remember.
Attention and influence
How to Detect Lies? The Real Secret of Microexpressions
Flashes of emotion across the face can help show when someone is lying to you. See what to catch before the expression disappears.
3 min readRead the field note
Event guides
The decisions that help a corporate organizer or private host choose the right format for a real room.
Event guides
You notice the reaction first
At a Purim party, you might miss the beginning of a mind-reading moment. Then someone beside you stops talking, looks across the group, and you look too.
2 min read
Event guides
The pencil is in their hand
At a bar or bat mitzvah, being the centre of attention is one thing. Being the person who discovers what a friend imagined is quite another.
3 min read
Event guides
The detail only that room would recognise
At a private celebration, an ordinary picture can carry an extraordinary amount of meaning. Start with this imagined family’s holiday house. What would make it recognisable to them?
3 min read
Event guides
Their first story together
Picture two wedding guests who have never met: an old school friend and someone from work. A close-up encounter gives them something to share before the usual introductions.
2 min read
Event guides
Know when to leave the moment
A surprise before a marriage proposal has a delicate ending. The performer has brought something unexpected to the table. Now the attention needs to return to two people.
2 min read
Event guides
They stopped. What happens next?
At a conference booth, a small crowd is easy to notice. The more revealing moment comes just afterward: does anyone have a reason to start the next conversation?
3 min read
Event guides
The ending changes the beginning
Why does one detail stay with you after a theatre show? Try this tiny fictional story. There is only one thing to remember: an empty chair.
3 min read
Attention and influence
Research-aware notes on attention, influence, and the cues that help your guests focus together.
Attention and influence
What the close-up leaves out
Folded arms. A glance to the side. Before you decide what either means, look at the part of the conversation the camera has left out.
3 min read
Attention and influence
The words that changed a choice
Two cards ask hotel guests to reuse a towel. The practical request stays the same. Read what changes, then guess which message more guests followed.
3 min read
Plan with confidence
How timing and structure help a deliberate experience belong to your occasion.
Plan with confidence
The answer is not the end
A drawing appears. The guest recognises it. Their friend sees that recognition. In an event programme, those are three different moments, even when they happen close together.
3 min read
Plan with confidence
Watch the seconds around the reveal
A spectacular result tells you only part of what a mentalist does. The invitation before it, and the way the guest is treated afterward, tell you something else.
3 min read
More planning questionsLess common room and audience decisions that deserve a focused answer before the event plan is fixed.
Plan with confidence
Same moment. Different words
A matching drawing can be recognised across languages. Understanding what was asked before it appeared is another matter. An international audience needs both parts of the moment.
3 min read
Plan with confidence
Try the view from this seat
A living room can seem perfectly suited to a show until you sit behind someone. Look from one guest’s position, then see what a small move changes.
3 min read
Give your corporate room a moment people carry forward
Share the date, people, space, and running order. Those details help shape the right format so the experience belongs to your event rather than sitting on top of it.
Plan Connection for your event