They stopped. What happens next?
At a conference booth, a small crowd is easy to notice. The more revealing moment comes just afterward: does anyone have a reason to start the next conversation?
AI-created illustrations of imagined scenes
Give the stop a satisfying reason
A visitor watches another guest reveal a drawing. There is a clear question, then a result. That shared moment gives the exhibitor something to follow, but it has not yet established an interest in the product.
The same moment can end two ways
The team says nothing
The drawing comes down. The aisle carries on.
The visitor enjoyed something, but no relevant next exchange has been opened.
Someone has a useful first question
“Where does your team lose time between an enquiry and a reply?”
Imagine an exhibitor offering enquiry-management software. A representative asks about the visitor’s actual work, giving them a reason to continue or move on.
Now the representative owns the conversation
The performer makes room. The representative listens to the answer. Only here does the imagined software scenario become a conversation about fit. Attention opened the opportunity; it did not qualify the visitor.
Yonatan Lavy
Give the encounter a relevant next step
Share your exhibition, audience and objective. An encounter with Yonatan Lavy can be considered alongside the stand team’s role and the conversation you want to open.
Discuss your conference booth
